Metrolink

 

METROLINK CASE STUDY:

 

Client Brief: 

Metrolink have really developed as an operator over the past two years under RATP Dev undergoing a significant amount of change to improve operations.

 

As a direct result of this, Metrolink commissioned Composite Imaging to create a piece of artwork to promote the new company vision and values, and engage all staff in these new concepts. Various elements of importance within the company were considered including, the people, obviously the transport, the history, the geographical area and both the Metrolink and RATP Dev branding, values & vision. The end result was realised as a series of unique wall montages in various areas of the main Trafford Depot and in the entrance to the Training Academy at the Queens Road Depot.

 

To really utilise the finished artwork, different versions of the original design were created by changing the colour & highlighting different imagery, so that it could be used again in different buildings and depots in Manchester at very little extra cost.

 

 

Materials Used: 

All designs were printed on best quality fire rated Vinyl non-woven backed wall coverings.

The Artwork Solution: 

“We had recently developed a new company vision and values for the company and as part of that work we needed to convey this message in other ways that were engaging to our employees.  We also wanted to highlight the presence of RATP Dev among staff that lacked understanding about the relationship between the Metrolink network and RATP Dev as an operator.  We asked Composite Imaging to design a bespoke mural for our management corridor and new training academy, which incorporated all the elements we need to convey. 

 

The result was phenomenal and the response from employees and managers has been fantastic.  The murals themselves have completely rejuvenated what were quite drab working environments and have been the talking point for visitors and our clients.  It has also helped with getting across our company message to employees”.

 

Nicola Watson – Communications Manager.
 
LIFT WALL-METROLINK COLOUR 2 MEETING ROOM WALL-METROLINK 2 METROLINK MONTAGE TO PRINT option 2